Melabody develops body care specifically for melanin-rich skin, a target group many brands have so far only considered on the margins.
The goal behind the goal: anyone who picks up the packaging should feel immediately that this brand was made for them, not adapted afterwards. That’s why I developed an identity that combines care and modern elegance without tipping into the clinical or the playful.
Within six months, the positioning, logo, imagery, website, print and packaging were created. A presence that doesn’t get lost in the fiercely competitive cosmetics market.
- Duration
- 6 months
- Delivered
- Brand design, imagery, brand positioning, logo design, web design, print design, T-shirt design, art direction, packaging design, product design
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