The product was perfect: golden, raw honey from the slopes of Velebit. The brand, on the other hand, was quiet. Too quiet for a shelf full of competition.
My job wasn’t to make it pretty. It was to bottle Pecine’s values in design. So no cartoon bees, no put-on rusticity, but pure Velebit: clear, raw, real.
Within two months, the logo, corporate identity, website, promotional material and imagery were created. Today honey and brand are on the same wavelength: one look, one spoonful, and you know what Pecine stands for.
- Duration
- 2 months
- Delivered
- Brand design, corporate identity, logo design, web design, promotional material design, brand values, imagery & brand positioning
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